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consulting mobile minds monika ebert

mobile minds | monika ebert is a communication consultant
focused on research, strategy and concept.
Collaboration for smart communication.

Consulting, development, support.

monika ebert has more than 20 years of expertise in the fields of management, creation and communication, with a strong digital record, work within different organizational cultures, in leading positions, for national and international clients, companies and brands, numerously awarded.

Research, workshops, sparring,  strategy, concept, idea, project support, supervision, choice of creative suppliers, project scope definition.

Consulting, development, support.

consulting

research |

Professional research provides highly relevant insights in specific topics, competitors, markets, customer groups, products, services, brands and trends. My external consulting perspective discloses central and often completely new contexts and delivers a comprehensive perspective on your topic. Format and scope of professional research is tailored to your individual needs. From a first quick-research online up to large scaled combined online/offline reserach or different forms of qualitative customer research.

workshops |

Moderated workshops – in format and method bespoke to your targets, project phase and participants – are a fantastic frame to work together efficiently on topics of brand, communication and innovation: strategic visions and objectives, brand potentials, customer journeys, innovative formats and services etc..

Trendresearch and comprehensive competitor analysis for a real estate industry client. 

review + optimization |

Your current communication does not reach the given targets? Your brand is not noticed very well? Why does your product not really sell within the focused customer group? Why is your new service not very well accepted by the consumers?... A professional review of your communication landscape delivers relevant answers to these questions and comprises potential fields of optimization.

sparring |

As your creative sparring and conversation partner with expert knowledge in management, creation, internal and external (brand-)communication as well as the associated organizational processes, we develop strategies and structures for the communication challenges of your company. Within the frame of effective one-to-one sessions we reconsider your individual topics as well as we work on solutions and define concrete steps for their implementation.

 Comprehensive research about buzz and facts of industry 4.0 and inherent smart technologies.

Comprehensive research about buzz and facts of industry 4.0 and inherent smart technologies.

| recherche

Professionelle Recherchen bieten die Möglichkeit, relevante Informationen über Themen, Wettbewerber, Marken, Märkte, Zielgruppen, Produkte, Services und Trends zu erhalten. Meine externe Beratersicht deckt zentrale, oft neue Zusammenhänge auf und ermöglicht umfassende Perspektiven auf Ihr Thema. Recherchen sind in Format und Umfang genau auf Ihre Anforderungen abgestimmt: Ob erste Kurzrecherche, kombinierte Tiefen-Recherche oder qualitativer Customer Reserach.

Research "Die Zukunft des Out-Of Home Advertising"

| workshops

In moderierten Workshops, deren Rahmen und Methoden speziell auf Ihr Erkenntnisinteresse, Ihre Projektphase sowie die Teilnehmer zugeschnitten sind, erarbeiten wir effizient Ihre Themen in den Bereichen Marke, Kommunikation und Innovation z.B.: strategische Handlungsfelder, Markenpotentiale, Customer Journeys, innovative Formate, neue Services etc..

| bewertung + optimierung

Ihre aktuelle Kommunikation hat nicht den gewünschten Erfolg? Ihre Marke wird nicht richtig wahrgenommen? Warum verkauft sich Ihr Produkt in einer bestimmten Zielgruppe nicht? Wieso wird der neue Service von Kunden nicht wirklich angenommen?... Ein professioneller Review liefert Antworten auf Ihre Fragen und zeigt Ansatzpunkte zur Optimierung.

 Trend Consulting Coca-Cola | the digital future

Trend Consulting Coca-Cola | the digital future

| sparring

Als Ihre kreative Sparrings- und Gesprächspartnerin mit umfassenden Erfahrungen in Management, Kreation, interner und externer (Marken-)Kommunikation sowie den entsprechenden Organisationsprozessen, entwickle ich mit Ihnen gemeinsam anhand individueller Fragestellungen Strategien und Strukturen für eine optimale Kommunikation Ihres Unternehmens. In effektiven Eins-zu-Eins-Gesprächen werden Ihre Themen umfassend beleuchtet und konkrete Lösungsansätze erarbeitet.