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development mobile minds monika ebert

mobile minds | monika ebert is a communication consultant
focused on research, strategy and concept.
Collaboration for smart communication.

Consulting, development, support.

monika ebert has more than 20 years of expertise in the fields of management, creation and communication, with a strong digital record, work within different organizational cultures, in leading positions, for national and international clients, companies and brands, numerously awarded.

Research, workshops, sparring,  strategy, concept, idea, project support, supervision, choice of creative suppliers, project scope definition.

Consulting, development, support.


reserach + strategy |

In our very complex (communication-) reality a permanent stream of messages, information and offers overwhelms us with an intense basic noise. Therefore it is of importance for brands and companies to develop intelligent strategies, products and services to reach customers and stakeholders. Strategy must integrate the digital and the real world seamlessly. Successful strategies investigate new technologies to develop innovative products and services for their companies and customers. With these customer-centric innovations they redefine the interfaces between communication and product, brands and customers, between the real and digital realm. Thereby they help to increase the company success significantly.

Mastermind, strategy and creative director of the Coca-Cola loyalty program "coke fridge".

research + idea |

There are a lot of good ideas. But there is a difference between a good idea and a successful one. The latter differs in relevance, simplicity and accuracy – seen through the eyes of your customers. The development of successful ideas requires profund reserach and deep empathy as well as creative openness, courage and persistence: The courage to think beyond borders and the persistence to continue the ideation, prototyping and testing process until the results really fit the requirements of brand, strategy and business: be it for services, products, presentations, campaigns, websites, portals, claims, stories, films,  events etc.

Strategy and concept for the world wide coke music player. Roll-out in 36 countries.

experience concepts |

Experience concepts are the "bricks" of successful products, services and communication. On the basis of the needs of customers, strategy, brand and buisness they develop modules and network them intelligently into a forceful, full-scale and smart experience of brand-, product- and service world.

| reserach + strategie

In unserer hochkomplexen (Kommunikations-) Wirklichkeit erzeugt ein permanenter Strom an Botschaften, Informationen und Angeboten ein immenses Grundrauschen. Es ist daher von zentraler Bedeutung für Marken und Unternehmen, intelligente Strategien, Produkte und Services zu entwickeln, um Kunden und Stakeholder zu erreichen. Die Strategien müssen digitale wie analoge Welten nahtlos integrieren. Erfolgreiche Strategien eruieren technologische Potentiale und entwickeln daraus innovative Produkte und Services für das Unternehmen und seine Kunden. Diese kundenzentrierten Innovationen re-definieren die Schnittstellen zwischen Kommunikation und Produkt, zwischen Marken und Kunden, zwischen realer und digitaler Welt. Sie tragen einen erheblichen Anteil zum Unternehmenserfolg bei.

| research + idee

Es gibt viele gute Ideen. Der Unterschied zwischen einer guten und einer erfolgreichen Idee besteht in Einfachheit, Passgenauigkeit und Relevanz. Die Basis erfolgreicher Ideen sind fundierte Recherchen und empathisches Verstehen von Kundenbedürfnissen, kreative Erfahrung und Offenheit. Aber vor allem auch Mut und Ausdauer: Mut, Dinge neu zu denken sowie die Ausdauer, iterative Schleifen von Prototyping und Testing zu ermöglichen, bis die Idee wirklich "sitzt" – on brand, strategy, business and customer need: Ob für Services, Produkte, Präsentationen, Kampagnen, Claims, Devices, Sites, Paperwork, Portale, Stories, Content, Filme, Events etc..r

Claim- und Konzeptentwicklung für scholz+volkmer Wiesbaden/Mercedes Benz

| experience konzepte

Experience Konzepte liefern die "Baupläne" erfolgreicher Produkte, Services und Kommunikation. Anhand den Anforderungen aus Customer Insights, Strategie, Marke und Business, entwickeln sie konkrete Bausteine und vernetzen diese intelligent zu einer erfolgreichen smarten Experience von Marken-, Produkt- und Servicewelt.

Beratung und Konzeption der Website von artimaging.

Beratung und Konzeption der Website von artimaging.