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development mobile minds monika ebert

mobile minds | monika ebert is a communication consultant
focused on research, strategy and concept.
Collaboration for smart communication.

Consulting, development, support.

monika ebert has more than 20 years of expertise in the fields of management, creation and communication, with a strong digital record, work within different organizational cultures, in leading positions, for national and international clients, companies and brands, numerously awarded.

Research, workshops, sparring,  strategy, concept, idea, project support, supervision, choice of creative suppliers, project scope definition.

Consulting, development, support.

development

strategy |

In our very complex (communication-) reality a permanent stream of messages and information overwhelms us with an intense basic noise. Therefore it is of importance for your brand, products, services etc. to reach your customers and stakeholders throughout an intelligent strategy. This strategy must integrate the digital and the real world seamlessly. Successful strategies investigate new technologies to develop innovative formats, services and platforms for their companies and customers. With these innovations they redefine the interfaces between communication and product, brands and customers, between the real and digital realm. Thereby they help to increase the company success significantly.

Mastermind, strategy and creative director of the Coca-Cola loyalty program "coke fridge". 

idea |

There are a lot of good ideas. But there is a difference between a good idea and a successful one. The latter differs in relevance, simplicity and accuracy – seen through the eyes of your customers. The development of successful ideas requires profund reserach and deep empathy as well as creative openness, courage and persistence: The courage to think beyond borders and the persistence to continue the ideation, prototyping and testing process until the results really fit the requirements of brand, strategy and business: be it for services, products, presentations, campaigns, websites, portals, claims, stories, films,  events etc.

Strategy and concept for the world wide coke music player. Roll-out in 36 countries.

concept |

Good concepts are the "bricks" of successful communication. These concepts develop concrete communication modules based on customer, strategic, business and brand requirements as well as on the core idea. They network these modules intelligently into a forceful full-scale communication with a smart experience of brand-, product- and service world. According to the target of concepts their format is chosen: be it a presentation, descriptive texts, charts, wireframes, sketches, prototypes, service blueprints, storyboards etc. or a suitable format mix.

| strategie

In unserer hochkomplexen (Kommunikations-) Wirklichkeit erzeugt ein permanenter Strom an Botschaften, Informationen und Angeboten ein immenses Grundrauschen. Es ist daher von zentraler Bedeutung für Marken, Produkte und Services intelligente Strategien zu entwickeln, um Kunden und Stakeholder zu erreichen. Diese Strategien müssen digitale wie analoge Welten nahtlos integrieren. Erfolgreiche Strategien eruieren technologische Potentiale und entwickeln innovative Formate, Services und Plattformen für das Unternehmen und seine Kunden. Diese Innovationen re-definieren die Schnittstellen zwischen Kommunikation und Produkt, zwischen Marken und Kunden, zwischen realer und digitaler Welt und tragen einen erheblichen Anteil zum Unternehmenserfolg bei.

| idee

Es gibt viele gute Ideen. Der Unterschied zwischen einer guten und einer erfolgreichen Idee besteht in Einfachheit, Passgenauigkeit und Relevanz. Die Basis erfolgreicher Ideen sind fundierte Recherchen und empathisches Verstehen von Kundenbedürfnissen, kreative Erfahrung und Offenheit. Aber vor allem auch Mut und Ausdauer: Mut, Dinge neu zu denken sowie die Ausdauer, iterative Schleifen von Prototyping und Testing zu ermöglichen, bis die Idee wirklich "sitzt" – on brand, strategy, business and customer need: Ob für Services, Produkte, Präsentationen, Kampagnen, Claims, Devices, Sites, Paperwork, Portale, Stories, Content, Filme, Events etc..

Claim- und Konzeptentwicklung für scholz+volkmer Wiesbaden/Mercedes Benz

| konzept

Konzepte sind die "Baupläne" erfolgreicher Kommunikation. Anhand den Anforderungen von Customer Insighst, Strategie, Marke und Business, entwickeln sie konkrete Bausteine und vernetzen diese intelligent zu einer erfolgreichen Gesamtkommunikation mit optimaler Experience von Marken-, Produkt- und Servicewelt. Je nach Art des Bausteins ändern Konzepte ihr Format: Ob Texte, Präsentationen, Wireframes, Prototypes, Service Blueprints, Storyboards etc. oder entsprechende Mischformen.

 

 Beratung und Konzeption der Website von artimaging.

Beratung und Konzeption der Website von artimaging.