consulting mobile minds monika ebert
mobile minds | monika ebert is a communication consultant
focused on research, strategy and concept.
Collaboration for smart communication.
Consulting, development, support.
monika ebert has more than 20 years of expertise in the fields of management, creation and communication, with a strong digital record, work within different organizational cultures, in leading positions, for national and international clients, companies and brands, numerously awarded.
Research, workshops, sparring, strategy, concept, idea, project support, supervision, choice of creative suppliers, project scope definition.
Consulting, development, support.
research + strategy
research |
Trendresearch Future of the City.
Professional research provides you with highly relevant insights concerning trends, competitors, markets, customer groups, products or services. My external consulting perspective discloses central, often completely new findings and delivers results for a comprehensive perspective on your topic.
Format and scope of professional research is tailored to your individual needs. Be it a first quick-research online, a large scale combined online | offline reserach, qualitative customer research, market and competitor screenings etc..
stratgey |
Our complex (communication-) reality is a permanent stream of messages, information and offers which overwhelm us with an intense basic noise. Therefore it is of importance for brands and companies to develop intelligent strategies, products and services to reach their stakeholders, customers, employees, multipliers etc.
Profound strategy must integrate the digital and the real world seamlessly. Successful strategies investigate new technologies, business models and creative formats through the eyes of their customers. On these insights they develop innovative communication, products and services for their brands. With these customer-centric innovations they redefine the interfaces between communication and product, brands and customers, between the real and digital realm. Thereby they help to increase the company success significantly.
| recherche
Professionelle Recherchen bieten die Möglichkeit, relevante Informationen über Trends, Wettbewerber, Marken, Märkte, Zielgruppen, Produkte und Services zu erhalten. Der Research deckt Zusammenhänge auf, bringt neue Erkenntnisse und ermöglicht durch die gewonnenen Ergebnisse eine umfassende Perspektive auf Ihr Thema.
Recherchen sind in Format und Umfang genau auf Ihre Anforderungen abgestimmt: Ob erste Kurzrecherche, Trendresearch, qualitativer Customer Reserach, Markt -und Wettbewerbsanalysen, Mystery Shopping, Focus Gruppen etc.
| strategie
Creative Director + strategy mastermind of the Coca-Cola Loyalty Platform Coke Fridge.
In unserer komplexen (Kommunikations-) Wirklichkeit erzeugt ein permanenter Strom an Botschaften, Informationen und Angeboten ein immenses Grundrauschen. Es ist daher von zentraler Bedeutung für Marken und Unternehmen, intelligente Strategien, Produkte und Services zu entwickeln, um Stakeholder, Kunden, Mitarbeiter, Multiplikatoren etc. zu erreichen.
Fundierte Strategien müssen digitale wie analoge Welten nahtlos integrieren. Erfolgreiche Strategien eruieren technologische Potentiale, neue Business Modelle und kreative Formate aus der Perspektive ihrer Kunden, um daraus innovative Kommunikation, Produkte und Services zu entwicklen. Diese kundenzentrierten Innovationen re-definieren die Schnittstellen zwischen Kommunikation und Produkt, zwischen Marken und Kunden, zwischen realer und digitaler Welt. Sie tragen einen erheblichen Anteil zum Unternehmenserfolg bei.